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Privacy Policy
Last updated: October 25, 2024
Your privacy matters. At PriceEngine, we are committed to protecting your personal information and being transparent about how we collect and use data. This Privacy Policy explains our practices in detail.
1. Information We Collect
We collect minimal information necessary to provide our price comparison service. The types of data we collect include:
| Data Type | Purpose | Legal Basis |
|---|
| Search queries | To provide price comparison results | Legitimate interest |
| IP address (anonymized) | Fraud prevention, analytics | Legitimate interest |
| Browser & device info | Site optimisation, compatibility | Legitimate interest |
| Usage analytics | Service improvement | Consent (via cookies) |
| Account email (if registered) | Account management, alerts | Contract performance |
| Recently viewed products | User experience enhancement | Legitimate interest |
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Provision: To deliver price comparison results based on your search queries
- Personalisation: To show relevant products and recommendations based on your browsing history
- Analytics: To understand how users interact with our platform and improve functionality
- Security: To detect and prevent fraud, abuse, and unauthorised access
- Communications: To send price alerts (only if you explicitly subscribe)
- Legal Compliance: To comply with applicable laws and regulations
3. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.
Types of Cookies We Use:
- Essential Cookies: Required for the website to function properly (e.g., search preferences, dark mode settings)
- Analytics Cookies: Help us understand visitor behaviour using Google Analytics (anonymised data)
- Advertising Cookies: Used by Google AdSense to display relevant advertisements
- Affiliate Cookies: Track clicks to retailer websites so we can earn commissions (see Affiliate Disclosure)
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.
4. Third-Party Services & Affiliates
We integrate with several third-party services to provide our price comparison functionality and maintain our operations:
- Google Analytics: For website traffic analysis and user behaviour insights
- Google AdSense: For displaying advertisements on our website
- Amazon Associates: We earn commissions when you click through to Amazon and make a purchase
- eBay Partner Network: We earn commissions when you click through to eBay and make a purchase
- Awin (Shein & others): We earn commissions when you click through to partner retailers
- SerpAPI: For retrieving product data and pricing information
Affiliate Disclosure: PriceEngine participates in affiliate marketing programs. When you click on retailer links and make a purchase, we may earn a commission at no additional cost to you. This does not affect the prices shown or the independence of our comparison results.
5. Data Security
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmission
- Regular security audits and vulnerability assessments
- Restricted access to personal data within our organisation
- Secure hosting infrastructure with industry-standard protections
We never sell your personal information to third parties.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy:
- Search queries: Retained for 90 days for service improvement, then anonymised
- Account data: Retained until you delete your account
- Analytics data: Retained for 26 months (Google Analytics default)
- Cookie data: Retention periods vary by cookie type (see browser settings)
7. Your Rights (GDPR & CCPA)
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw cookie consent at any time
To exercise any of these rights, please contact us using the information in Section 11.
8. Children's Privacy
PriceEngine is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.
9. International Data Transfers
PriceEngine operates globally, and your data may be processed in countries outside your own, including the United States and European Union. We ensure appropriate safeguards are in place for such transfers in compliance with GDPR and other applicable data protection laws.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify users of significant changes by posting a prominent notice on our website. The "Last updated" date at the top of this page indicates when the policy was last revised.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through our Contact page.
You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data in accordance with applicable laws.